BLSSD is a fashion-centered design practice based in Dubai and Beirut. 

A daring, innovative spirit and fresh, experimental style lies at the heart of our creative approach. As a fashion label we embrace streetwear’s provocative take on originality, combine it with a sense of luxury, the practicality of utility and top it off with a touch of gratitude and a desire to make fashion matter. 

We call it Pret A Gratitude. It’s a style, an attitude, a view on life.

BLSSD Partners: Lama Riachi - Creative Director & Lys Riachi - Managing Director