BLSSD is a street+luxe contemporary
ready-to-wear label established in
2015.


Founded by Lama Riachi, a multidisciplinary creative force who turned her battle with cancer into a mission to make fashion matter. Central to BLSSD’s identity is the concept of "understated disruption," a blend of refined contradictions. Unexpected details, industrial print, and innovative textures that invite closer inspection and tactile discovery.
The brand’s commitment to understated originality is evident in every piece, blending luxury with a utilitarian edge. The hallmark of BLSSD is the interplay between sophistication and attitude, creating a duality that is both refined and
provocative. Emphasizing structured lines and modern silhouettes with a monochromatic commitment to explore new language and form, and creating pieces that transform and adapt, to exude a magnetic pull of quiet rebellion.
These contemporary takes on fashion are love letters to the streets, reflecting a world where quiet confidence and bold statements coexist, creating a unique aesthetic that is undeniably BLSSD.